thedailywhat:

Old-Timey Subway Train Campaign of the Day: To promote the upcoming second season of its critically acclaimed period series Boardwalk Empire, HBO, with a little help from NYC’s MTA, will install a throwback subway train that will run through September 25th — the show’s premiere date.

Details:

Starting on Saturday, September 3rd an authentic vintage 1920’s train will run on the express 2/3 track in Manhattan throughout September (specifically, from 12 to 6 p.m. on Saturdays and Sundays). Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork.

NB: During the final weekend of the promo, HBO-branded people will be handing out complimentary MetroCards near the Times Square-42nd and 72nd street stations.

[gothamist.]

yesssss.